Big Lies about Products and Services We Buy
Big Lies about Products and Services We Buy
Advertising plays a vital role in selling services and products. Billions of pounds are spent every year forcing us to purchase or utilize them. But some big lies about services and products that we buy have been unashamedly told for years.
Here are some you may recognise which have fallen foul of their consumer protection bodies in terms of their claims.
Snapchat
In 2014 the US Consumer Protection Counsel complained to the Federal Trade Commission (FTC) about Snapchat. This arose due to a claim the multimedia messaging program made seeing photos and videos that consumers shared between them. Users believed that it was impossible for their photos to be saved (it was easy to save them). In addition, Snapchat was enticed by the FTC of lying on its personal data mining action. More big lies.
Snapchat settled its issues with the FTC saying that less attention was paid to certain details of the app as it was being developed. The misleading claims have now been addressed.
Olay Eye Cream
When an image of Twiggy appeared on the new Definity eye cream in 2009, the former model’s skin seemed flawless. It had been devoid of wrinkles, not a hint of crow’s feet or grin lines. She most certainly didn’t have the appearance of an average 52 year-old woman. This was because people might look at utilizing the lotion would attain the exact same flawless look.
Olay confessed to improving the photograph and immediately replaced it with a more credible one. They also promised to examine their procedures to avoid repeating the mistake. Yet more big lies.
Kellogg’s
In the last several decades Kellogg’s has attracted the attention of the FTC for slogans suggesting a number of the breakfast cereal products have health benefits. They’ve been warned to not make such claims without technological back up.
A scandal erupted this season when Mark Zuckerberg, the CEO of Facebook said mistakes were made from how Facebook shares data with third party applications. This confession just came about after a whistle-blower revealed that Cambridge Analytica had utilised the information of 50 million users when working on the Trump election campaign.
More lies about services and products
If you find any lies about products and services let us know. How many marketing executives do you believe need to take lie detector tests?
